A statistics page is the strongest link magnet a cannabis site can build, because writers constantly need figures and the niche has few public sources. Curate numbers you may republish, add one stat only you own, cite everything, and update the same URL forever.
Why stats pages out-earn everything else here
Every article about cannabis needs a number: market size, tax revenue, consumer age, support for legalization. In most industries a government series answers those. In cannabis, the writer lands on whichever page compiled the figures with sources attached. That page collects links passively for years, which is why it is the first asset we build for authority-starved sites.
Source figures you are allowed to republish
State regulator dashboards publish monthly sales and tax collections; those are public records. Gallup has polled American support for legalization for decades. University studies, court filings, and federal documents are all fair to quote with attribution. What you cannot do is lift tables from paid research by firms like Headset, BDSA, or MJBiz beyond what their own public releases share — cite their headline numbers with credit and stop there.
Add one number nobody else has
A page of purely borrowed figures is useful; a page with one original stat is a primary source. Fold in something from your own operation — average basket, category mix, a customer survey result. Writers who cite your original number must cite you, not the agency dashboard you also happen to quote.
Format for a writer in a hurry
One statistic per line. Bold the number, keep the sentence short, put the source and year directly beneath it, and give every section a jump link. A writer scans, grabs, and cites in under a minute. Long paragraphs that bury figures read fine and earn nothing.
One URL, updated in place
Publish at /cannabis-statistics, not /cannabis-statistics-2026. Links accumulate on the address, so the address must survive every annual refresh. Update figures in place, keep a short changelog at the bottom, and let the modified date reflect real revisions. Pages that visibly rot stop being cited.
Promotion is mostly ranking for it
Statistics pages are unusual: the people who link to them find them by searching 'cannabis statistics' and its variants. So the page's own SEO is the outreach. Support it with internal links from every related guide, and send a short note to writers who covered your state's numbers whenever a fresh monthly report shows something notable.
Worked example: a state sales page
For a Colorado retailer we built a page with three layers: monthly sales and tax figures from the state's public dashboard, Gallup's long-running legalization support number for national context, and the store's own year-over-year basket trend as the original stat. Local reporters covering tax revenue want exactly that combination — official figures already assembled, plus a quotable operator — and the page became the citation shortcut for both.
Key takeaways
- Writers cite whichever page compiled sourced figures; be that page
- State dashboards, Gallup, and university studies are free to republish with credit
- One original stat turns a curation into a primary source
- One stat per line, source beneath, jump links, stable URL
- The page's own rankings are its promotion engine
Frequently asked questions
Why do statistics pages attract so many links?
Writers need figures for nearly every cannabis story and the niche lacks a central public source. A page that compiles sourced, current numbers becomes the default citation, earning links each time someone needs a stat rather than each time you do outreach.
Can I republish figures from paid market research?
Only what the firm has publicly released, with credit. Headline numbers from public press releases are quotable; reproducing tables from paid Headset or BDSA reports is not. State dashboards, Gallup polling, and university studies carry no such limits.
How often should a statistics page be updated?
Whenever a core figure changes, with a full sweep at least twice a year. State dashboards refresh monthly, and a page citing last year's sales as current quietly loses its citations to whoever updated.
Should every statistic link to its source?
Yes, directly beneath the number with the year attached. Sourcing is what lets a careful writer cite you, and it is what separates a reference page from the unsourced listicles the niche is full of.
Do statistics pages rank as well as they earn links?
Usually, and the two feed each other. The page targets the statistics queries writers search, rankings produce citations, and citations strengthen rankings. That loop is the whole reason the asset compounds.
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