A wholesale page sells to license-holding buyers, not consumers, so it has to answer their questions: minimum order quantity, net terms, lead time, and which states you can ship to. Build it to rank for "wholesale {product} {state}" searches, and treat LeafLink as a second storefront rather than a replacement for your own indexable page.
Who the page is actually for
A retail product page talks to someone buying an eighth for Friday. A wholesale page talks to a dispensary buyer or brand purchasing manager placing a case order against a purchase order. They already know the product category. What they need from you is order minimums, pricing tiers, net-30 or net-60 terms, packaging and compliance details, and confirmation you hold the license to sell into their state. Write to that reader and the page stops sounding like a consumer listing.
Target the "wholesale {product} {state}" query
B2B buyers search with the word wholesale and a state attached, because cannabis supply is license-gated by jurisdiction. "Wholesale pre-rolls Michigan," "bulk distillate California," "wholesale gummies Missouri." Those queries have low volume and high value, which is exactly the kind of term your own domain can win while big menu aggregators ignore it. One page per product line, per state you're licensed in, keeps each page tightly matched to a real query.
Put the deal terms in the copy, not behind a form
Many brands hide everything behind a "contact us for wholesale" gate. Google cannot rank a form, and buyers comparing suppliers will skip a page that makes them email to learn the MOQ. Publish the things that do not change often: minimum order quantity, case pack sizes, net terms, typical lead time, and your licensed states. Gate the live price sheet if you must, but the page itself needs enough crawlable content to earn the ranking and enough substance to earn the inquiry.
Where LeafLink fits
Most B2B cannabis buying moves through LeafLink, and you should be listed there. But a LeafLink storefront lives on LeafLink's domain. It builds their SEO, not yours. Your own wholesale page is the asset that ranks under your brand, controls its own copy and schema, and links buyers into whichever ordering path you prefer. Use LeafLink for the transaction and keep your own page as the thing search actually finds.
A worked example
Say you run a pre-roll brand licensed in Michigan and Missouri. Build two pages: /wholesale/pre-rolls-michigan and /wholesale/pre-rolls-missouri. Each one names the state in the H1, states the 10-case MOQ and net-30 terms in the opening copy, lists case pack counts, and ends with a short form plus a line telling LeafLink buyers where to find you. Same product, two pages, two state queries, and neither one competes with your retail listings.
Key takeaways
- Wholesale buyers are license-holding businesses; the page must answer MOQ, net terms, lead time, and licensed states.
- Target "wholesale {product} {state}" queries with one page per product line per licensed state.
- Publish the deal terms in crawlable copy; gating everything behind a contact form leaves nothing to rank.
- Be on LeafLink for the transaction, but keep your own wholesale page as the asset that ranks under your domain.
Frequently asked questions
Should wholesale pricing be public?
Publish the stable terms — minimum order quantity, case packs, net terms, lead time, and licensed states — because those help you rank and help buyers self-qualify. You can still gate the live per-unit price sheet behind a short form if your pricing moves with the market.
Do I still need my own page if I sell on LeafLink?
Yes. A LeafLink storefront ranks on LeafLink's domain, not yours. Your own wholesale page is the one that earns rankings under your brand, controls its copy and schema, and can route buyers to LeafLink or a direct order form.
How do I keep wholesale pages from competing with retail?
Keep them on separate URLs with wholesale-specific copy and the word wholesale plus a state in the title. Because the queries and the buyer are different, a page written to MOQ and net terms will not cannibalize a retail listing written to a single-unit shopper.
Want this done for your brand?
We build cannabis & CBD search visibility with full transparency, for dispensaries, brands, and MSOs.
Get a free cannabis SEO audit ›